In 2023, Wimbledon was looking to deliver new and innovative digital experiences to tennis fans. They wanted to not only generate excitement around the players and matches, but deliver a net-new stat to audiences globally.

IBM AI Draw Analysis lets Wimbledon fans make informed predictions about the tournament by providing a statistical factor "draw ranking" for each singles player. This favorability ranking is updated throughout the tournament to continuously provide insight into the difficulty that lies ahead for a given player. The Path to Finals feature visualizes this projected journey from the first round through the final.

As product designer, I collaborated with a cross-functional product team to ideate, design and deliver a never-before-seen experience and tennis statistic for Wimbledon fans. I guided the concept evolution from early wireframes and prototypes to the end-user experience, ultimately enjoyed by 19 million fans in 2023. Our design team ensured the visual experience maintained Wimbledon's heritage branding, style and tone of voice, alluding to the storied legacy of the tournament. With AI Draw Analysis and Path to Finals, we bring meaning to millions of tournament data points, enabling a new standard of global fan engagement.

Impact metrics

19M+ total Wimbledon app users in 2023

11M+ users visited Draws across digital platforms