IBM partnered with the USTA to deliver an entirely new SlamTracker experience to the tennis world at the 2024 US Open Tournament. Our mission statement: IBM SlamTracker is the sports industry leading destination to preview a match, follow it live and catch-up on what happened afterwards.

With dynamic pre, live and post-match, the reimagined SlamTracker experience pulls on the USTA's rich ecosystem of more than 7 million match, player and historical data points to allow enable fan, from the casual observer to the die-hard fanatic, to engage deeper and more meaningfully with the 2024 tournament.

As product designer, I collaborated with a cross-functional product team to ideate, design and deliver the next iteration of IBM SlamTracker. I guided the concept evolution from early wireframes and prototypes to the end-user experience, ultimately enjoyed by 14 million fans in 2024.